After 10 years, Wine Rack returns to radio airwaves! Develop 30-second commercials to run on multiple stations in major Ontario cities.
The Execution:
My approach was to break through the noise and make an impact. We landed on a talented voice full of energy. I wrote single-read scripts to tell the story, with special deals and top brands to capture listeners’ attention. We incorporated a signature sound effect to build brand recognition.
I have 20+ Wine Rack radio campaigns under my belt, including one that generated $201K in revenue.