Develop a strategic creative concept and product-focused campaign for Bodacious. Reengage the brand’s 45+ audience who represent 75% of sales.
The Execution:
We brought Bodacious back into the spotlight, highlighting its smooth taste, quality, and great value. The vibrant, value-driven campaign let the fruity flavours shine and invited audiences to Uncap the Flavour.
The campaign resulted in 26.9M impressions and a 2.32% click-through rate.