The Brief:

Strengthen direct-to-consumer business and SEO Domain Authority by launching a blog on winerack.com. Drive traffic, online sales, and email signups.

The Execution:

Before the big launch, the blog needed a name. Tips & Sips was born!

I compiled a content calendar packed with everything from wine education and product spotlights to pairing ideas and cocktail recipes. Every week, two blog posts were published with keywords and links to drive traffic and sales.

In a few months, we hit over 10,000 views.