The Brief:

Promote Wine Rack on the GO Train and direct commuters to purchase online. Craft punchy copy for window cling ads as part of a brand partnership with Metrolinx.

The Execution:

We knew GO Train commuters couldn’t resist a good scroll while riding, so we jumped right into their screens turning travel time into wine time. These playful ads showed off how easy it is to shop Wine Rack online and get their favourite bottles delivered straight to their doorstep.